What Do You Want People to Say About Your Blog? A Blog Branding Exercise

“A brand is what people say about you when you’re not in the room.”—Jeff Bezos, Amazon Founder.
This quote gets pulled out a lot by bloggers (I’ve used it three times in the last week myself) but I wonder if it might be time to give it a little more intentional pondering as we think about the brands we are trying to build around our blogs.
Whispers

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The brand of your blog is that lasting impression that people have of your blog. It’s the things people go away from your blog thinking—and, more importantly, talking about to others. If this is the case, an important question to ask yourself as a blogger considering your brand is:

What do you want people to say about your blog?

Here’s a quick exercise that I’ve done recently that gave me a lot more clarity about what I’m building.
  1. Grab a sheet of paper, open a text document or mindmap, or go to a whiteboard.
  2. At the top write “What do I want people to say about my blog?”
  3. Spend ten to 15 minutes brainstorming answers to this question.
As you work on your answers think broadly about your blog. What do you want people to say about your content, the style you write in, your voice, the community and interaction on the blog, your approachability, etc. Perhaps another way to ask the question is, “What words do you want people to use to describe my blog?” Also pay attention to the feelings and emotions you want people to have while they’re on your blog. My suspicion is that feelings and emotions are a big part of a brand. Do you want people to feel:
  • a sense of belonging
  • content and happy
  • intellectually stimulated
  • that they’re not alone
  • informed
  • …or something else?
When I recently did this exercise for myself (I did it for my main two blogs), it gave me a lot more clarity about the types of brands I’m attempting to build. I hope that this, in turn, will help me communicate that to others, and actually make those goals a reality. Originally at: Blog Tips at ProBlogger DMS_468x60_LS_banner4.gif What Do You Want People to Say About Your Blog? A Blog Branding Exercise

Usable Content: a Blogger’s Introduction

You’ve probably heard of usability. Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted to do on websites.

These days, usability is crucial to the success not just of blogs, but of online businesses—much of the information we read about reducing friction and improving sales pages, for example, is based on usability principles. So are the layouts of popular blog themes, online image albums and video players, and so on.

But we can go further than this, to look at the usability of our content. Content usability isn’t often talked about, but as content creators, bloggers should get their heads around this idea.

What is content usability?

Content usability focuses on making the information we publish as usable a possible to the users our blogs target.

content usability

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An example: if your blog targets people with dyslexia or other reading and comprehension difficulties, you’ll tailor your content to their needs. That might mean tweaking your layout, avoiding certain color combinations, changing your default fonts, altering your writing style, and so on.

Another example: if you run a blog that’s focused on promoting special offers (like a deal-aggregation blog, for example), you’ll want to make sure that every aspect of your content is targeted to readers achieving the goal of taking up those deals. Maybe you’ll make the deal links stand out through color choice. Perhaps you’ll also provide the details of each deal in a sidebar so that users don’t need to scroll through your content to find the links. Perhaps you’ll pull out the key aspects of each deal into a “vital stats” list that appears at the top of every post, for the same reason.

As you can see, the notion of content usability is closely tied to your audience and your blog’s purpose. That said, there are some general usability principles that you should consider in formulating your content.

Principles of content usability

Aside from the most basic ideas of content usability—accurate spelling, good structure, and so on—there are a few content usability principles that bloggers often ignore.

Use consistent formatting

Darren’s provided some detailed formatting advice for bloggers, and formatting is a big deal for usability.

The real key to formatting usability is to use formatting consistently, so that headings of the same level are given the appropriate markup (second-level headings are all H2s, for example), emphasis is always used in the same way, and so on.

This matters for a range of reasons that aren’t limited to the fact that human beings are reading your blog posts—SEO and screen readers, for example. But at its most basic, formatting tells readers something about the nature of the content you’re presenting, and about its component parts.

If I use italics for emphasis here, and bold here, you may well become confused, even subconsciously. Why are those two items (they could be headings, or titles, or images, or buttons) presented differently? Are they different? Okay, so that formatting might not make my content unusable, but it does reduce its usability. How? By increasing confusion.

Don’t underline online text

Using underlines on web text wasn’t cool in Jakob’s day, and it’s still not—even though web design, and web users, have both come a long way since then.

In the good (or bad, depending on how you see things) old days, underlines on text were reserved for hyperlinks—that was the signal to web users that the text was linked to another resource. It still is on many sites, and many of us still regard an underline as the standard form of web link.

Underline your text without a link—for the sake of emphasis, say—and you’ll confuse more than a few of your readers.

Include links

The web offers us a great benefit over every other communications medium in that when we refer to something or someone, we can show readers what that is without breaking the flow of our engagement with them.

Let’s imagine I’m talking to you about content usability, and I want to mention readability, but I’m not sure if you know what that is. Instead of that nice, subtle link I just included in the previous sentence, I’d probably end up saying something like this:

“So, yeah, content usability includes factors like readability and … oh, so readability’s about how easy it is to read and take in—like, comprehend, really—your stuff. So there are these online tests that let you paste in your content and they’ll tell you how readable it is; they’ll give you a readability score that corresponds to school grades and—what’s that? Oh? You know about readability? Cool. So … what was I saying again? Oh yeah, content usability…”

The web offers us the ability to suggest further reading and deeper insight without breaking the flow of communication, or telling readers things they don’t want or need to know. Links make your content more usable, because they make it more useful. Links help your readers to achieve their goals through your blog. Don’t just mention brand names, individuals, or websites: link to the them. And link to them in a way that helps readers predict what they’ll get if they click on the link.

Use pertinent words and phrases

If your content is going to be useable for your audience, surely speaking to those readers is a big part of the communications picture.

You’ll notice here on ProBlogger that we refer to bloggers a lot. We frequently refer to your blog, your audience, and your niche, as these are all terms that are part of the blogging vocabulary, and we all understand what they mean. As a secondary term, we do refer to your site, but only to avoid repetition. First and foremost, we call ourselves bloggers.

This isn’t about SEO—although of course it helps. This decision is about talking to our audience in the terms you understand—terms that resonate with you. Another example: when I first started with ProBlogger I asked Darren specifically if he (and you) referred to your blog visitors as “readers.” This is standard terminology on this blog, but it wasn’t for other publications I’ve worked on.

This may seem like a minor issue. But imagine you read three articles on ProBlogger, and not one of them contained any mention of blogs or blogging or readers. Imagine if all they referred to was sites and end users. You might start to question whether the content was really suited to you and your needs. You’d probably wonder how applicable—or useful—it was to your situation.

Use the words your readers know, understand, and expect. And use them consistently, so users aren’t jarred by a proliferation of terminology. This will help to make your content more usable, though again your readers may not realize it consciously.

Use the most appropriate content form

Content isn’t just words—we have at our disposal diagrams, photographs, video, sound, and interactivity in various forms. Often, written content should take a supporting role. It’s up to us as bloggers to discern those moments, and to use the tags, captions, and other tools available to us to augment, rather than replace, the appropriate content form.

In all cases, we should make the most of those possibilities, even at a text level. If your blog post doesn’t fit into list format, don’t write it as a list post. If as you’re writing, you find that your post becomes a list, go back and make that clear in the title and opening paragraphs. Telling users what they can expect—and then meeting that expectation—is vital to usability.

Think laterally

I’ll admit that I can be a bit slow on the uptake as a web user. That’s not good, because I use the web a lot, and I get grumpy when things don’t go as I expect. I can think of plenty of examples, off the top of my head, where usability could be better.

Each of these examples arises as a result of the point I made above: that on the web, we, as bloggers, can link to resources. That’s the up-side; the down-side is that we, as readers and users, can get confused about what can be clicked on, and where it will lead. Very confused, in some cases.

Like Darren’s Workbooks page—I really want to be able to click on the book titles there! I was looking for a book there today (ProBlogger’s Guide to Blogging for Your Business). I scrolled down, found the title, clicked! …aaaand nothing. I had to go all the way to the scroll bar again, drag it down, and click on the link.

Can your blog’s users click on the things they expect to?

Or, take Google’s page header (it’s not a blog, but it deserves a mention). When I started using Google+ I had some questions and started looking for Help. I saw that little cog in the top-right corner, but I thought it provided access to my settings, not help. Even the page footer, standard location for Help and Privacy links, lacks a link to Help!

Help-less

I expected to see a Help link in this menu bar. Is that so wrong?

Does your blog clearly indicate what’s what, and what leads to where? You might need to do some user testing to find out the truth on this one.

And what about this shot from Copyblogger? This box appears at the bottom of Copyblogger’s right-hand sidebar. I don’t know about you, but I’m a lazy clicker. The box has one link. So (my whiny-teen-alter-ego whinges), why can’t I click anywhere on that box to access the link?

Why can't I click anywhere?

Copyblogger kudos box: not so clicky

Does your blog make users work harder than they need to?

These kinds of issues may require some lateral thinking—or some user testing—to uncover, but correcting them could make your blog, your newsletter, your sales pages, and your content in general, a whole lot more usable.

Making content usable

Okay, so people don’t talk much about content usability. But people who create content and publish it should have a firm grasp and consciousness of the concept and what it means for their users. We’re not always going to get it right, but we owe it to ourselves and our readers to strive constantly to improve content usability.

How can you do that? You could review some of your content using the ideas I’ve mentioned here, and see where you could make improvements. You could play around with wireframing software like mockingbird to create different presentations for your content. Perhaps you know a usability professional who you can speak to about the principles of usability—or you could just pick up a book on the topic at your local library. Once you get started, you might like to do some user testing to see if you are actually making your content more usable for readers.

If you need a little extra impetus, consider that in many cases, better content usability means better content reusability. Format your posts well, use reader-appropriate language, link wherever you can, and employ the appropriate formats for the message you’re delivering, and you’ll be much more easily able to repackage that content into a saleable format down the track.

How usable is your content? Are you conscious of usability as you write and prepare posts for publication? I’d love to hear your thoughts in the comments.

Originally at: Blog Tips at ProBlogger
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Usable Content: a Blogger’s Introduction

4 Tips for Pitching Guest Posts Like a Pro

This guest post is by Aman Basanti of Ageofmarketing.com.

Since launching my blog in Mid-may 2011, I have guest posted on a number of A-list blogs in the blogging and online marketing niches (including ProBlogger, MarketingProfs, and Daily Blog Tips). In doing so, I have learned some important lessons in getting guest posts accepted on big blogs.

But rather than boring you with the usual advice (pick the right blog, research the blog, pitch quality content etc.) I will attack a specific aspect of guest posting—preparing the pitch. If you want to learn about other aspects of guest posting check out Ali Luke’s post, How to Get Your Guest Posts Accepted Every Time.

I’ve identified four important elements that can greatly increase your chances of having your article or pitch accepted.

1. Pitch multiple post ideas

I had been reading ProBlogger for over a year before I pitched them a guest post. By any measure, I had done my research. Still, my judgement of what would be accepted was way off.

The post I thought would be best for ProBlogger was rejected, as was the one I thought would be second best. The one I least expected to be published was accepted. Had I not pitched three post ideas at once, I would never have known. I’ve had similar experiences with other editors.

So the lesson here is to pitch multiple posts. You cannot guess what the editor will find interesting. Stop trying to be a mind-reader. Place your trust in probability.

2. Write solid outlines

If you pitch multiple pieces, do not simply include them as attachments. A-list blogs get a ton of pitches every week and do not have the time to read through them all. Make it easy for the editor and write a short description for each piece.

Here’s a sample outline:

The Pimp, the Grocer and the Hit Man: Magnetise Your Headings Using the Power of the Unexpected

An article about how humans are wired to pay attention to unexpected events and how bloggers can use unexpected details to write more attention worthy headlines.

Sending article pitches, rather than articles, also benefits you. You do not have to have the post written before pitching it. You pitch it, see if the blogger is interested, and then write based on their feedback.

Pitching multiple posts with outlines is the single most important thing that has helped me get more posts accepted. It cuts out the guesswork.

3. Use the right keywords

As editors are busy, they do not have the time to imagine how your post relates to their niche. Your pitch has to be specific to their blog from the outset. The simplest way to make your post appear more specific is to use the right language.

This is where your research will come into play. Most sites target specific keywords. ProBlogger, for example, targets blogging-related keywords. So if you are pitching to this site, use the word “blog” instead of “website” and “post” instead of “article.”

Even cosmetic fixes like these can make your pitches more appealing. As Georgina explained it to me: “I, like the search engines, like to see [keywords] used in the posts I’m reviewing. There’s plenty of content online that’s relevant to blogging, but unless it’s specifically and explicitly tied to blogging and bloggers, we can’t accept it.”

4. Show samples of your work

Include in your submission samples of your writing from around the web. Ideally, you want to list your top three pieces, with at least one of them (if not all) being on a site other than yours.

This will help the editor get a better idea of the quality and style of your writing. Even if they do not read it, it shows social proof. It shows that other blogs have found your writing interesting.

A sample submission

Here is the email template I use to submit my guest posts. This should bring the tips listed above together into an actionable plan that you can use next time you submit a guest post to a blog.

Hello [name of editor],

My name is Aman Basanti and I am a consumer psychology writer from Australia. I am interested in writing a guest post for your blog.

Are you currently accepting guest posts on your blog?

If yes, I have the following ideas for you to consider.

- The Christina Aguilera Error: Are You Saying Ironic When You Mean Coincidental?
An article on how many people confuse ironic with coincidental. It defines what ironic is, gives examples of situations that are often incorrectly identified as ironic. It then goes on to discuss why this distinction matters to bloggers, especially to those who submit their articles to other publications.

- The Pimp, the Grocer and the Hit Man: Magnetise Your Headings Using the Power of the Unexpected
An article about how humans are wired to pay attention to unexpected events and how bloggers can use unexpected details to write more attention worthy headlines.

- Idea 3
A short description of the blog post.

Also, you can see samples of my writing at:

- 4 Success Secrets of Infamous British Author, Jeffery Archer
http://www.problogger.net/archives/2011/06/18/4-success-secrets-of-infamous-british-author-jeffery-archer/

- The Joe Girard Method: What the World’s Greatest Salesman Can Teach You about Sales and Marketing
http://www.dailyblogtips.com/the-joe-girard-method-what-the-worlds-greatest-salesman-can-teach-you-about-sales-and-marketing/

- The Margaret Thatcher Effect: Does Familiarity Breed ConteMPT or ContENT?
http://www.ageofmarketing.com/The-Mere-Exposure-Effect

I look forward to hearing from you,

Aman Basanti
AgeofMarketing.com

There are no magic bullets to getting guest posts. Quality posts pitched to the right publications in the right way will increase your chances of scoring a guest post and reaping the associated benefits. Do you submit pitches to sites you want to guest-post on? Let us know how you approach pitching in the comments below.

Aman Basanti writes about the psychology of buying and teaches you how you can use the principles of consumer psychology to boost your sales. Visit www.Ageofmarketing.com/free-ebook to get his new ebook—Marketing to the Pre-Historic Mind: How the Hot New Science of Behavioural Economics Can Help You Boost Your Sales—for FREE.

Originally at: Blog Tips at ProBlogger
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4 Tips for Pitching Guest Posts Like a Pro

Six Things I Learned in My First Six Months as a Problogger

This is a Guest Post by John Saddington of TentBlogger.

Like many professional bloggers, my journey started years ago, as I dabbled in blogging for myself and for my friends. I’m not exactly sure when it happened, but it did—the date doesn’t matter much here. And, to be completely honest, I had really no idea of what I was doing at the time.

Nearly a decade later, I jumped into the deep end, going pro as a full time blogger. I decided that I’d try my hand as a professional blogger, “blogging for fun and for profit,” and seeing where it would take me.

So far it’s been everything that I had expected, but even moreso, it’s been extremely eye-opening, humbling, and down-right scary at times. I finally had the time to actually review that first half-year and here’s what I came up with. My hope is that I can pass these learnings on to you so that you can jump to that stage in your blogging (if you wish). Hopefully, you’ll be even more prepared for what lies ahead!

1. Count your pennies

Making the jump from a full-time job into professional blogging took a lot of patience, calculation, and financial management. Heck, I had mouths to feed (I already had one daughter, and a second on the way!) and I couldn’t afford to make a serious capital error on my finances. In other words, it just had to work and I had to stay ‘in the black’ as best as I could.

I was diligent, I was safe, and I was conservative as much as the next fiscally responsible person—and although I’d never call myself a professional financial accountant, I was confident in my ability to make the ends meet. But the importance of being on top of my finances kicked up a serious notch the moment my blogs became the number one source of income.

What I wish I’d done was to take into account every single penny that was going in and going out from the blog; yes, to that degree—pennies.

You see, I had general (and accurate) estimations of my earnings but without the exact penny figures I couldn’t completely optimize my earnings in the specific areas that needed to be optimized (like affiliate marketing, direct sales, etc).

I encourage you to start counting those pennies today, even if it is just pennies—you’ll be even more ready to make the jump when you do.

Practical application

  1. Make a list of your current costs, both from a week and month-to-month perspective. Start documenting today so that you’re aware of what’s coming in and what’s coming out.
  2. Share your list of expenses with those that know you best. Having accountability is one of your greatest weapons against over-spending.
  3. Always wait before purchasing—make a mental note and goal to never spend any money the same day that you feel like you need something.
  4. Share your list publicly! Your blog readers might actually enjoy walking with you through this neat part of your blogging journey.
  5. Set times for your to conduct monthly and quarterly reviews. You’ll find these times and activities very fascinating as you dive deep into your fiscal planning for your blog. You might even come away having learned some significant new lessons.

2. Go free or go home

I love the applications that I use for my work, and most of them have been paid applications. The challenge of being in the freelance world—and especially the problogging world—is that there are always newer and shinier programs out there that are constantly enticing me. Heck, some claim to make me money instantly so why not, right?

Wrong. My approach quickly changed to finding open-source or free alternatives to paid apps. Sure, there’s nothing wrong with paying for your apps, but every single dollar counts—especially in the beginning, as you work your way to a profitable blog. You need to save where you can save, and do it over and over again.

Take the time to find the right free apps. Develop a thick skin for those moments when you see advertisements for apps that say they’ll help your blogging more if you just buy them today (especially if it’s a “limited time only” offer). You can go pro without paying a dime—in fact, why not challenge yourself to do just that?

Practical applications

  1. Always do you your research. Find the best sites and blogs that cover open source apps and freeware. You can’t go wrong with being thoroughly equipped to make the right spending choices.
  2. Ask your network for solutions. Facebook and Twitter can provide valuable information and resources that may just end up saving you significant time and money.
  3. Blog about your apps and the way that you use them! I’ve found this to be not only a neat exercise, but also a great time for the commenters and community to share their thoughts on both use and other perhaps better alternatives.
  4. Think beyond apps: consider all the things you need to function properly as a blogger. For example, what about free wifi at your local hotspot and coffee shop? I know of many bloggers who go to the extreme in their attempts at saving, and they did it. Sure, they can afford wifi at home, but they still jump over to the free wireless often!
  5. This goes with the previous section on counting pennies but it’s worth mentioning again: never purchase on emotion or gut reaction to a felt need. Wait a few hours (days perhaps), ask a few people, and make the wisest decision you can.

3. Prepare for the emotional rollercoaster

problogging

Copyright AVAVA - Fotolia.com

The first six months have been riddled with fear, anxiety, doubt, and depression—pretty sweet, right? It’s exactly what you want to hear from a professional blogger! One can get seriously beat up on that emotional rollercoaster ride!

The thing is that these are normal emotions for anyone who has experienced a job change. I just didn’t expect that they’d come on as strong in a job that I had been wanting to dive into for so long. It’s like getting to your dream job and realizing that it’s not like your dream at all—well, it’s still a “dream” job but it’s different, right?

There is no perfect job, and if you’re looking for it, then don’t be surprised when the kryptonite called reality arrives and you realize that you must still manage the stress and pressure of providing for yourself and your family. But it’s still worth it.

There’s no coaching or preparation that I can give you for making a jump into professional blogging but I can tell you that it will be emotional and that’s okay.

Practical applications

  1. Prepare today for the ups and downs of changing your job, and adopting a lifestyle that’s entirely different than the one that you had previously. Simply being aware of this transition can make you all the more prepared.
  2. Get your personal network in order so as to provide support during the transition. Broadcast and share where you’re headed and get people involved. It’s much more fun that way too!
  3. Don’t be afraid to ask for help. This is one of the healthiest emotional places to be: where you’re confident of your continued path, but humble enough to know that you’re not the first (nor the last) to travel that road and you might need some help here and there.
  4. Be completely okay with the expression of that emotion. I didn’t learn until much later in life that it was better to be completely honest with my emotions than to hide them, especially during tough life changes.
  5. Set up a schedule and a time to rejoice. Your career choices are exciting, but often we forget to simply celebrate and enjoy the ride, so to speak.

4. Remember: your environment is everything

Since I started my blogging as a hobby I didn’t really care about where I was when I wrote anything—the fact that I managed to get in front of the computer at all seemed like a feat, and there was no rhyme nor reason to my work environment or circumstance. This worked just fine.

As I moved closer to writing seriously, I still didn’t have the full appreciation for my environment: I was writing during my lunch breaks, at the kitchen table after a late-night meal, or early in the morning before the coffee finished brewing. I blogged where I was because that’s where I was when I had the free time to do so. Sure, I tried to find those “optimal” writing environments that I felt helped me stay productive effectively, but it was more of luxury than a necessity. I just wanted to write and I’d write anywhere.

Now, as a professional blogger, this is what I do and my environment is under my control—and it’s never been more important that I craft the right environment for optimal thinking, drafting, and publishing. I’m even sharing this experience publicly as I craft the perfect professional blogging office with my community.

The challenge, though, is that I wasn’t taking notes for all those years as I spent time in the many different places where I wrote. I wish that I’d been more aware of the places, circumstances, environments, and all of the related paraphernalia that came with those environments, so that I could more easily create that perfect problogging office today.

I’d encourage you to start taking notes today if you’re planning to head in the direction of professional blogging. Then, when you do get there, you’ll know exactly what you need to create that perfect writing environment.

Practical applications

  1. Obviously you’ll want to start documenting all that appears to help you be your most productive. Include the elements of the space, the artifacts, the tools, and anything else that just seems to “work.”
  2. Pay particularly close attention not only to the “where,” but also to the “who” in your environment—does a bunch of strangers help you feel motivated to write? Or are you always with people that you know intimately? This could be a critical part of your environment!
  3. Don’t just make a list of elements—begin to categorize and price them. This is exciting because it can give you an opportunity to set goals for yourself around when you’ll purchase them, and when you’ll get to use them.
  4. Share your ideas about your ideal work environment with your blog community and ask for their feedback, as well as their thoughts on particular environments and tools within those environments. They might even show you alternatives that can save you money. That’s a win-win in my book!
  5. Allow yourself to dream a little. There’s no perfect place for you to write until you get there and so a lot of the environment creation process will take place in your head. Just don’t let your head stay too close to the ground. without imagination, you won’t be able to craft the optimal environment.

5. Work smarter, not harder?

The well-known adage we hear from many gurus is that you should seek to work smarter, not harder. And I believe that is generally true … except that it’s often not, especially in the space of the professional blogger.

I’ve learned that I must do both, at the exact same time, at about the same pace, and with extreme prejudice. There are elements of writing full-time that require you to work a lot harder than you’ve ever worked previously when you were blogging as a side project or hobby. And you need to blog at the exact same time you’re developing new processes and workflows that allow you to work smarter as well.

For example, I’m not working fewer hours than I did before. I work about the same (if not more). But I’m also working smarter during those times, churning out blog posts while developing strategy for marketing, awareness, and social engagements that’ll increase traffic. I’m also bucketing time for building a business around the blog as well as doing the administrative tasks that are required of any small business owner.

If you make the jump to being a problogger don’t expect to sip pina coladas on a beach in Tahiti working two hours a day with your remote 4G external wifi connection. No, your head is down (in your awesome work environment) making as much progress as you possibly can. After all, there’s no guarantee that your community is coming back to your blog tomorrow.

Practical applications

  1. Start documenting your workflows so you can get to a place of good writing rhythm. Catalog them and spend time refining them.
  2. Invest in your existing toolkit, and master those tools. Even if you know certain applications well, I bet you could know them better if you spent the time learning such things as shortcut keys and optimal work patterns, for example.
  3. Act like you’re a problogger today, creating the exceptional content that your community deserves, and you’ll find the change of pace less disruptive.
  4. Become better at scheduling your time and batching your efforts. This is one of the most critical skills that I’ve learned: I had to become even better at time management and waste as little of it on things that wouldn’t bring value to my work.
  5. Remember that rest is a vital part of working “smarter,” and that you’ll need this every single day. Rest well and your work will be the best that it can be! Learn to do this today so that when you get to be a problogger, you’ll find rest just as natural as, well, sleeping!

6. It’s not about me: it’s about them

As I ramped up into full-time blogging as a career, I day-dreamed about what it would look like, what it would feel like, and how I’d wake up every morning with a feeling of intense personal satisfaction knowing that I’ve “done it.” It was all about me. What I quickly realized is that professional blogging is less about myself and more about the community that helped you get to this point.

And yes, we all know that already but it becomes even more apparent when you realize that your financial stability and generation depends on those that believe in what you write and what you have to say as important (or more important) than the many other voices out there. This truth brings humility and grace at the right time and reminds you that your blog is nothing more than a collection of passionate people that are headed in the same direction.

Practical applications

  1. Learn to appreciate your community even more today than you did yesterday. What this means is going to be different for each blogger!
  2. Dedicate time to engaging with your community. Most people don’t have a schedule around their community engagement and they end up doing it throughout the entire day. That ends up wasting a lot of time when you can learn to use a workflow and batch your efforts.
  3. Look into other ways to engage with your community, such as Facebook and Twitter. Even starting an email newsletter might be one way to reach a particular part of your community that you don’t typically engage with.
  4. Be explicit and thank them continually. Do this today and they’ll be with you tomorrow.
  5. Have fun with them—life’s better that way, and your blog will be better for it as well.

What have you learned?

Whether you’re a problogger, a blogging stalwart, a hobby blogger, or a newbie, you’ve probably learned a few lessons of your own. Share them with us in the comments.

Written exclusive for ProBlogger.net by John Saddington. He is a Professional Blogger who loves sharing his blogging tips, tricks, tools, and practical teaching covering SEO, WordPress and making money through your blog! You can follow him on Twitter too: @TentBlogger.

Originally at: Blog Tips at ProBlogger
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Six Things I Learned in My First Six Months as a Problogger