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I Commit To Green Project – How we got there
... I started “I Commit To Green™”, as a way to educate and inspire others to lessen their negative impact on the earth and strive to preserve the environment.
Those of you who follow me on Twitter will know that as this post goes live I’ll be heading to the airport to head to warmer parts of Australia for a couple of weeks break. The bags are packed, the house sitter has the key, the tickets are bought and most importantly….. the blog is scheduled to keep proving you with great content.
Everytime I go away for a break I’m confronted with the choice of either letting the blog sit idle for a couple of weeks or to work hard for the week or two before going to make sure that content keeps flowing. I’ve never really been able to bring myself to let things stand idle – so this week I’ve worked hard at getting enough posts up and ready to go (across ProBlogger and dPS I have 60 posts scheduled – it was a big job!).
The vast majority of them are guest posts. While a few of you may be disappointed that you’ll not be hearing from me for a week or two – I actually think it’s a massive opportunity for the ProBlogger community to hear from some fresh voices on some topics that I would never have come up with myself.
Here’s a screen grab of the upcoming schedule (including a few that already have gone up). Some of them are a little cryptic as I wrote them more for my own benefit and didn’t intend to share this – but hopefully it gives a little insight into how I prepare for a break – I did this for dPS also.
I hope you enjoy the next couple of weeks of content here on ProBlogger – having read all the posts I’m sure you will!
This Post is from: ProBlogger Blog Tips.
ProBlogger is in Guest Posting Mode
Posted in News ProBlogger Site News by .
Guest Post by Ross Hudgens of Billy.com.
Making money as a freelance content writer isn’t easy. If you aren’t running your own blog or website, turning content into cash can be a difficult thing. But there’s opportunity out there – you just have to try a little harder than normal to find it.
One of the best places to look is the Problogger job board. Here, potential employers are looking for people like you – writers serious about their craft, with a strong content-creation skillset that often develops from reading a website like this.
Because of these potential employer’s high standards for Problogger readers, this won’t be the kind of cheap, outsourced content creation you’ll have to scrap up pennies and quarters from – it’ll be real, well-paid writing gigs with some of the best and biggest websites and content hubs on the internet.
Of course, with better gigs come higher standards – so you, as a potential applicant, need to spice up your resume and take note of the intimate details that’ll make your application pop.
How I Found a Content Writer on Problogger
My friend at another company recently created a posting for a content writer on Problogger and told me about his success. As a Marketing Manager at a new company with many quality content development needs, I decided to create a posting as well.
Overall, I was rather impressed with the quality of applicant, but what also shocked me were the glaring problems with many of the resumes and cover letters in my inbox. Similarly, I was equally impressed with some of the ways the better applications “stood out” in ways I wouldn’t have previously thought of.
Both of these revelations made me realize the necessity for this post – since I know the plight of a job seeker who often wonders – “Why wasn’t I picked?”—I thought I could help improve your application process in some way, and also, the chances you get picked up as a content writer on your next application go-round.
Common Application Mistakes Writers Make
1. They had zero attention to detail. One of the classic ways to weed out auto-applicants is by using a “use this” subject line. For example, specifically requesting that the applicant include the job description as the subject. Amazingly, by including this simple detail in my job description, I automatically weeded out 15% of the applicants. Similarly, other applications would announce they were using a templated cover letter due to the appearance of two different fonts, or that they had found my application on Craigslist.
C’mon, really?
How can I possibly rely on you to complete a content piece with exact specifications if you can’t do it for a simple, straightforward application?
2. Their application was too bland. Yes, employers are hiring you on your content writing skills, but when I get 200 applications in my inbox for a position that isn’t full-time, it would be an immense waste of effort to scroll through 600 content pieces to find the best writer. I, like most employers, have a sifting process that involves automatically disregarding many of these applications.
If your cover letter was too brief or non-personal, this implies a disinterest in the job. Although you might have been aware of enough to post the “use this” subject line, you were also not with it enough to customize your application to look anything different than 5 million other similar ones that have made their way into employer’s inboxes.
3. Their content samples were not specific to the application. Although you may be a great writer, I would need to be extremely impressed with your prior history to choose you if you had not written about the subject I was asking for. Again, by disregarding many of these applications that don’t have a specificity, potential employers save a lot of the hassle, and to be blunt, being a “great writer” does not mean that you are cut out to write about green technology, fashion, or marine biology. Sorry.
When businesses come to Problogger looking to hire, it’s not because they want to find a generic person who can pump out articles about anything – they want expertise in an area. The cheap, bland kind of content creation can be found elsewhere.
If you’re really interested in a position that creates content green technology, write a sample article about it for submission. That’s the only way you’re going to get hired unless you’ve got a stacked history of creating viral, amazing content.
4. They only linked to their own blog. You might be able to write well about stuff you care about, but are you skilled enough to think outside the box and also meet the specifications of a certain job description? By linking to just your blog, you’re telling me you don’t have experience writing according to other’s specifications. It’s great that you’re a good writer, but there’s more to the job description than that. Ability to follow directions, attention to detail, and domain expertise are all things that can put an average writer far above a good one.
5. They lacked effort. Some people just flat out didn’t try, asking for payment information, more job details and etc. before supplying additional details. Don’t waste your time making these kinds of pitches! Employers have to pay $50 to get on the job board, and they do it for a reason – there is a wealth of quality potential writers that read the site. By making this kind of inquiry, you are not only wasting the employer’s time, you are wasting your own.
In this way, applications work like the below graph. At a certain effort level, the chances of being hired are rather low, not because you’re a bad writer – but because everyone makes that level of effort. Once you’ve hit an imaginary line – somewhere between 10-20 minutes of effort when applying, your chances jump dramatically. Before that, every second added does little to improve your chances.
How to Make Your Application Stand Out
Beyond the failures in the application process, there are also plenty of application “pluses” I stumbled into that made me stop and say “let’s talk”. Getting an interview among 200 applicants is more than just not being bad – it’s about being really, really good too.
1. Create a Customized, PDFed Resume. As a freelance writer, there’s a good chance you’re going to be applying for lots of these positions. As such, if applying is something you’re constantly doing, you should take steps towards investing in this process – and that means creating an amazing, aesthetically pleasing resume. One applicant sent me a PDF with their work history, a professional photo, and content examples, all in one aesthetically pleasing package. I was immensely impressed with the time and effort they put into this package, even if it wasn’t customized directly for me. Showing an immaculate standard for quality and great presentation is something I want to see reflected in writing, too.
2. Be Creative with the Cover Letter. You’re a content writer, right? This shouldn’t be too difficult. If your opening line says “I saw your BLAND JOB position at BUSINESS posted at X and I was extremely impressed”, you’re telling me that yes, you do care enough to change those custom fields in your template, but you’re also telling me that no, you don’t care enough to try any harder.
If you know the company, find some interesting detail about it and open with it. If you’re lucky enough to know the name of the person you’re applying to, you can go even further to pique their interest. Not only will you likely stroke the ego, you’ll also show you possess the creativity and wherewithal to create quality content.
3. Have content specific to the application. This is straightforward, but the more focused the content is on what the job description asks for, the more likely you are to be seriously considered. The better this content is, the more likely you are to get picked up.
4. Tagging your application e-mail as “High Importance”. This is a minor detail but I found myself opening these e-mails first, and any time you get seen first in a batch of 200 e-mails, that’s a good thing. This function doesn’t work in Gmail, but there’s a good chance you’re sending your application to a business address – so there’s a high probability they’re using Outlook.
5. Be a great writer – everywhere. Again, a rather straightforward thing, but I wouldn’t be able to sleep at night not mentioning it. Every piece of text in a content writer’s application is important, so make sure every bit of it is a direct reflection of your ability to create great content.
If you can’t properly format paragraphs in the cover letter, you’re not getting hired. If your punctuation is shoddy, you’re not getting hired. If your presentation is subpar, you’re not getting hired. You’re a great writer – why not be one all the time?
Get Applying!
Now that you know how to get hired, get to the job board, check out those job descriptions and start applying! If you have any other stories, tips, or suggestions on how to get hired as a content writer, please share them in the comments!
Ross Hudgens is a Marketing Manager at Billy.com. He also blogs over at his personal website, Authentic Marketing. You should follow him on Twitter here.
This Post is from: ProBlogger Blog Tips.
How to Get Hired on the Problogger Job Board
Posted in Miscellaneous Blog Tips News by .
Blog World and New Media Expo is a fantastic event for bloggers held every October in Las Vegas.
This year there will be a full day of ProBlogger training in a ‘ProBlogger Track’ on the Thursday. Yesterday the full details of that track’s sessions were released on the BWE site.
The four sessions through the day are based around 4 Pillars of ProBlogging that Chris Garret and I have been working on for a future resource here at ProBlogger. In our view these 4 pillars are all crucial foundations in building profitable blogs – it’s not just about one or two of them, all come together and make a blog a more powerful thing.
The day in vegas is also very similar in content to what we recently put on in the sold out ProBlogger Training day here in Melbourne.
Here are the four pillars and session times:
Creating Killer Content: 9.45-1045am (Presented by Chris Garrett)
Chris Garrett walks attendees through principles of creating compelling content that will draw readers into a blog and get them excited about passing it onto their network./b>
Finding Readers for Your Blog: 11am-12pm (Presented by Darren Rowse)
What’s the point of great content if nobody is reading it? Darren Rowse has jam packed his session full of teaching and tips on ensuring that your blog is read… by more than your Mom!
Building Community On Your Blog: 1.30-2.30pm (Presented by Darren Rowse)
A blog REALLY comes alive when it has community. In this session Darren Rowse teaches the secrets of moving ‘visitors’ into ‘readers’ and ‘readers’ into ‘members’ who feel a sense of belonging to your blog and who begin to take ownership of it to help you take it to the next level.
Making Money from Your Blog: 2.45-3.45pm (Presented by Darren, Chris and Yaro Starak)
In this final session of the ProBlogger stream Darren Rowse, Yaro Starak and Chris Garrett will present strategies for making blogs profitable through a variety of approaches. It will include time for Q&A from participants.
If you’re interested in these sessions – make sure you mark them on your schedule so you don’t forget they’re on. I’m sure Chris and I can come up with some prizes for people who come along and participate well so we’ll make it a fun day.
Keep in mind that this ProBlogger track is on the Thursday and is available to all BWE attendees with a ticket for that day. There will be other sessions going on in other rooms that you can also attend (although we’ve designed this track so that it’s best if you get the full lot).
Other Sessions
I’ll also be participating in a number of other panels and sessions including:
- A Keynote with Brian Clark and Sonia Simone (both of Copyblogger and ThirdTribe)
- A Monetization panel with Shoemoney, John Chow and Anita Campbell
- Possibly a couple of other sessions – TBC
Come along to BWE
I get excited about Blog World Expo every year. The sessions/teaching are great (I just looked over the schedule and there’s some great stuff going on) but better still is the opportunity to meet other bloggers (big and small). The opportunities for collaboration, networking and some fun times are certainly there.
This was taken at a ProBlogger dinner we held last year at BWE – one of the most fun nights I had all year. Photo by Lisa Morosky.
I’ve found people to be very approachable and while there are thousands of others there it’s not as overwhelming as some of the bigger conferences like SXSW.
Speakers are very accessible – here’s Tim Ferris (4 hour work week), Mike Shinoda (Linkin Park) and I after one of the sessions in 2008. Image by Shashi Bellamkonda.
I also love how BWE brings together such a diverse group of people from all kinds of interesting backgrounds.
One of my more surreal moments last year was sharing the stage with people like CNN’s Don Lemon, music producer/rapper Jermaine Dupri, journalist Hugh Hewitt, and Ford’s Scott Monty. Image by Ken Yeung.
Lastly – if you book your tickets before 16 September there are some good discounts on tickets still available. Get all the details on the Blog World and New Media Expo Site and I hope to see you in Vegas!
This Post is from: ProBlogger Blog Tips.
ProBlogger Track Details – Blog World Expo
Posted in News ProBlogger Site News by .
You don’t need to be a big-time blogger to need to outsource some aspect of your blog. A beginning blogger with a serious business plan might want to contract a designer to create a skin for their blog. A entrepreneurial blogger might want to outsource some writing, or have an agency provide social media strategy for the blog.
There are plenty of reasons why you might outsource some aspect of your blogging. But once you’ve identified the need, how should you proceed?
Don’t make your first step trying to find good candidates! Before you go hunting for help, you need to do your homework. Here’s the process I’d recommend.
1. Define what you want.
“I need help with my blog content” is not a clear directive. If you’re going to source help, you need to know what to look for, which means you need to have a clear idea of what, specifically, you want.
Don’t just think in terms of contractor skillsets. Think in terms of your audience. So you want to have a new interface designed for your blog. Great. But what do you want it to do? Do you have a visual identity you want the design to reflect or match? Are there interactive elements — like social media buttons or a subscription box — that, in accordance with your readership objectives, you want to prioritise in your design? Do you have user and usage stats that can help to drive the technical specifications you provide to a designer?
Work out what you think you want, and why, before you start thinking about who might do the work.
2. Make it measurable.
The word ‘measurable’ really gives the game away — if the first step in this process was to define specific objectives, the next one is to make them measurable.
Some tasks are difficult to measure — the “success” of a new homepage design might seem like one of them. But look a little closer and, whatever the task you’re setting, you’ll likely find ways to assess the results. Perhaps you’ll assess your current traffic metrics and set new goals that you expect the new site design to help meet. Perhaps you’ll require the designer to show you the results of usability testing.
Alternatively, your goals might be internal — related to your time or operations. Maybe you want to save time — say, two days a week — by outsourcing some of your blog post research and writing tasks. Fine. But make sure you’re prepared to track the time you spend managing your contractor, to make sure that you haven’t simply replaced two days’ writing with two days’ contractor management!
As part of setting measurable goals, don’t forget to apply a timeline to each! This is the most basic way for you to assess whether your outsourced work is on track.
3. Set a budget.
Now that you have an idea of what you want, and what benefits you need it to bring, you should be able to translate those benefits into a dollar value, and decide on the investment you’re willing to make to achieve that goal.
You might want the new design for your blog to increase average per-session pageviews by 1.5 within the first three months. Great! What will that do for your advertising revenues in that time? And how much can you afford to invest to generate this return?
Setting a budget is an essential step in the process. This will help you to qualify candidates early in the process, and save you from spending time talking to “prospective” contractors who really aren’t in your market at all.
4. Seek recommendations.
Unless you have experience in a given market space or discipline and believe you have the skills to select good talent off the bat, you might consider asking peers and colleagues for talent recommendations. Whether you’re outsourcing blog content production or your accounting tasks, personal recommendations are the best way to have some assurance that you’ll get what you expect.
Alternatively — or additionally — you might call for expressions of interest through your blog, your social networks, your professional networks, and other likely sources. To me, these approaches are still better options than advertising blindly on freelance networks, or scouring the web in an effort to find that needle in a haystack — good help that you can afford and trust. Recommendations are best.
5. Research the provider.
However you obtain recommendations, research the provider before you contact them. Conducting your own research is important — you never know what information a quick web search will turn up. Hopefully it’s the same information the contractor in question will provide to you, but if it’s not the kind of detail they’d likely share, you’ll be glad you looked into their work yourself.
If the contractor is local, your peers or colleagues may know them, so again: ask around. Encourage people to be candid and to give you their honest opinions, but also be sure to find out the bases for those assessments. Try to remain as open-minded and objective as possible at this point, so you can create a shortlist of at least two — but hopefully three or four — providers you believe might suit the job.
6. Make contact.
Make careful observation of each shortlisted candidate from the moment of your first contact. Everything they do and say will provide clues as to how well you may be able to work with them. If something makes you uncomfortable, try to work out what it is and why it’s a problem.
Again, it’s important to try to remain reasonable and objective at this point. The fact that your potential designer is wearing a suit and tie doesn’t mean he’s not as creative as the previous candidate, who rolled up to the meeting in ripped jeans and cool runners.
Try to get all the information from the candidate that you’ll need to make your outsourcing decision. The things I want to have in hand when it comes time to assess my options include:
- contact details
- competent past work examples
- a pitch, brief, or written document that explains what they’ll provide, for what value, and shows that they understand and agree to my expectations, goals, and time and budget constraints
- great references from current clients
- personal experience with the candidate (it doesn’t matter whether I’ve met them to discuss the job over coffee, or over Skype: I want to meet them one way or another!).
Now, the hiring decision is all yours. To make sure you’re protected, though, you might want to ensure:
- you both sign a legally binding written contract that explains the work and the work arrangements
- your contractor has any insurances you feel are necessary
- you’ve discussed and agreed upon any copyright and intellectual property considerations
- you’ve had the contractor sign a non-disclosure and/or anti-competition agreement if you feel that’s necessary.
These steps aren’t substitutes for good research and gut instinct, but they may help you if your research and instinct don’t pay off for some reason.
Have you outsourced any aspects of your blog? How did the process work for you?
About the Author: Georgina has more than ten years’ experience writing and editing for web, print and voice. She now blogs for WebWorkerDaily and SitePoint, and consults on content to a range of other clients.
This Post is from: ProBlogger Blog Tips.
How to Outsource Your Blog… Or Part of It
Posted in Miscellaneous Blog Tips News by .
Ever run out of things to write about on your blog?
In this video screencast I want to show you how I came up with over 6000 ideas to write about on my blog using two tools – an Auto Responder (I use Aweber (aff)) and a Simple Survey.
Setting this up took me all of 15 minutes work – after that it’s just been a matter of sitting back and watching the ideas roll in.
You may not be able to generate 6000 ideas (and the reality is that I can’t use that many) but this technique can be used on even a smallish blog.
Video Notes
- Watch the full sized version (which may help with picking up all the detail in the video) at Become a Playful Blogger
- Video shot on a Panasonic Lumix DMC GF1 (aff) – here’s why I use that camera to shoot my videos.
How to Generate Ideas to Write About on Your Blog – Transcript
I’ve had this video transcribed below for those who prefer to get it that way. The transcription provided by The Transcription People.
Today I want to show you a technique that I’ve been using just for the last few months, on how to come up with ideas to write about on your Blog.
A lot of blogger face this problem – after a few months of blogging you run out of all those great ideas that you had when you started your blog, and you want to come up with more.
This is a technique that will work best on a blog with lots of readers, but even just some readers that, particularly readers that are subscribing to your newsletter, it can be used quite effectively, even in small numbers over a longer period of time.
So, you can see on the screen here, I’ve opened up AWeber. AWeber’s my email newsletter tool that I’ve talked about numerous times on ProBlogger.
What I’ve opened up here is the auto responder sequence for my Digital Photography School (I have a number of them).
This is an auto-responder that I’ve set up for DPS and one of the newsletters, and you can see here that on this particular one I have seven different messages that go out once someone subscribes to my newsletter. These are automated messages that go out at pre-determined intervals. You can see here the intervals on the left, they get a Welcome to DPS message straight away on the first day they sign up. Then they get a series of informational newsletters including one promotional one. So they actually hear about he products that we have and get offered a discount, but they also get emails that are purely informational that give them quality links back into archives on the site.
Number seven here is the one I want to talk about today. “What would you like to learn about Photography Next?” is the title of it.
I’ve already opened it up here. Now, they’re getting this email, you’ll see there, it’s around four months into their sequence. So they’ve already been subscribed for a while, they’ve been getting our weekly newsletter updates, which is in addition to this auto-responder.
So they’ve got some connection with DPS, and then get this email. Basically thanks them for joining, and introduces the idea that we’re doing some planning for the site which we’re always doing, and at the time I started this auto-responder, I was actually doing a week of intensive planning, and introduces the concept we want it to be, DPS to be as helpful as possible and we’ve got a survey to help us to improve the site and to come up with topics to write about. And then it gives them a link to click. When they click on that link, they are taken to a survey.
Now, I’ve set it up in SurveyMonkey. SurveyMonkey is a great tool, I think you get a certain amount for free. I’ve signed up for the premium edition, because I’m sending so many people to this as part of my newsletter. This is the back end of SurveyMonkey where you set up your questions, but here you can see the questions that I’m asking.
I introduced the topic again, and talk about why I’m doing the survey. Then I get them to begin to describe themselves in terms of the level of photographer that they are.
Then I ask the question, “I would like to see Tutorials on DPS on the following topics,” and get them to choose all that apply. Now, these are pre-determined topics that we do write on from time to time. The idea of this question is just to work out what the priorities of people are.
Then I ask them which topics would you like to see a more comprehensive guide to? So here what I’m asking is, I’m trying to get a feel for what people might pay for information on, because I want to develop eBooks. So here I’m doing a bit of a survey on that. One of the biggest ones was Travel Photography, so we developed an eBook on that. Then I asked them a question about the post-production tools they use, Photoshop, Paintshop, you know, LightRoom, Aperture, that type of thing.
And this is the golden question, this is the one I want to talk about today. Apart from those listed above, what topics would you like to see covered more on DPS? Feel free to be as specific as you’d like. So anything from a general topic like underwater photography to more specific – like slow-synch flash, or how to sharpen images in Photoshop.
So I’m giving them permission there to go beyond those broad categories we covered earlier in the survey, and to ask specific questions.
Now, SurveyMonkey gives you some great analytics, and so you can see here the answer to that first question, I’ve graphed people. I’ve actually got 71% of readers who say they’ve had a camera for a while, they’re fairly confident, but they want to get more advanced. And we get same sort of stats on these other ones. But what I want to go do down here below, is this last question that I’ve talked about.
You can see here, I’ve had this survey running for a couple of months now. I’ve had 6,369 people tell me what they want to get more information on. Specific questions. Now this is gold. This is really gold.
You get a download button here, and you can download it as a PDF or as an Excel, whatever you’d like.
Now, 6,000+ people have told me what they want to get information on, and they’ve given me specific questions. Now, some of these questions aren’t very helpful, some of the answers aren’t very helpful, you know, I’ve got someone here that says, “Fashion.” Well, we kind of figured that they probably would have ticked the Fashion Photography box above, but here we go, look, fixing problems like blown out skies, or wrinkle removal or skin softening. There’s three topics that I could go away and write on. Fish-eye photography, taking pics of babies and pets. You’ve got a lot of quite interesting stuff here. A lot of these questions are very specific, they’re post-type questions. Some of them people joke and they give you crappy answers and stuff that they’re just trying to be funny. But this is gold. There is 6,000 responses here.
Now DPS has a fairly large audience and so we are able to get 6,000 responses and that’s great. But even a blog that may be getting only a small number of people signing up to it’s newsletter every day, what happens is, as an auto-responder, remember, I’ve set this up as the seventh thing, so they’re getting all this quality information first, but after a few months of being subscribed, they’re actually still got questions, and they’re answering them.
We have around eight or nine hundred people sign up a day for this. So eight or nine hundred people are getting sent to this survey every day. You may have only eight or nine people getting this information every day, but you will find over time, if you have this as part of your auto-responder for a year or two, you’ll begin to build up a bank of questions that you can then draw upon later.
So if I’m ever wondering, you know, “What should I write about today on my blog?” I tell you, that file, that Excel file that I opened up before is one of the first places that I go, because it is just gold, it’s got so much great information.
Hope this has been helpful for you. It’s a technique that I’ve been using over the last few months on my blog and it’s really helped me to come up with a lot of great things to write about on my site.
End of Recording.
This Post is from: ProBlogger Blog Tips.
How I Generated Over 6000 Ideas to Write About on My Blog in 15 Minutes
Posted in News by .