Buzz surrounding the ESPN broadcasts of the 2012 UEFA European Football Championship almost entirely dominated cable TV chatter this week. But while soccer fans may be rowdy, basketball fanatics are this week’s clear social media champs.

When the Thunder met the Heat for Game 3 of the NBA Playoffs, there was a perfect storm of trash talk and gloating (the latter from Heat fans) that totaled more social media impressions than the top five EURO 2012 games combined. Miami beat Oklahoma City 91-85, bringing the series standings to Heat: 2, Thunder: 1.

Despite the Los Angeles Kings’ first 2012 Stanley Cup championship title, buzz over last Monday night’s hockey finals didn’t really compete…
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