This morning I was doing some reports on eBbook sales over the last few years and it struck me how much difference there can be in terms of numbers of sales from one ebook to the next—even ebooks sold on the same blog. On dPS we have now launched six photography ebooks (and have another [...]
Originally at: Blog Tips at ProBlogger

“Beyond writing good quality content, how can I format my posts so that they communicate more effectively?” I was asked the above question by a reader earlier today on Twitter and shot them back a series of DMs with the following suggestions that I thought might interest others (I’ve expanded them here). Of course, as [...]
Originally at: Blog Tips at ProBlogger

If you’re a regular here at ProBlogger, you know that I often post videos on the blog. I love doing video posts—it’s fun, it’s something a bit different, and it’s a good way to really reach out to my readers. I think videos provide bloggers with a good opportunity to connect in a way that [...]
Originally at: Blog Tips at ProBlogger

Earlier today I had conversations with two bloggers about URL structures on their WordPress blogs, and I thought it might make an interesting community discussion. What is your blog’s URL structure? Here on ProBlogger, I use one that has a combination of the date and post title by default: http://www.problogger.net/archives/2011/02/17/5-sales-email-myths-that-are-costing-you-money/ While on my photography blog [...]
Post from: ProBlogger Blog Tips

Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens [...]
Post from: ProBlogger Blog Tips
